Sports Interactive and SEGA have announced their latest of headline features to be included in Football Manager 2011. With the ability to setup Football Manager to tweet out your achievements within the game and upload match highlights to YouTube from inside Football Manager 2011. Although this will not directly make an impact to the game itself, but could hugely impact the interaction between fans and the Football Manager community.
Twitter has grown massively in the past year. Miles, SEGA and Football Manager use it extensively to interact and promote their products, SEGA know the power of Twitter and how powerful a marketing tool it can be in spreading the word. If everyone is talking about Football Manager 2011 on Twitter, manually or automatically as they play, this can only help spread the word and the FM brand offering huge marketing potential for the game.
But as the STEAM achievements allowed you to do since this year, was give fans bragging rights against the rest of the lads at school or down the pub. But STEAM hasn’t really taken off in the community as a social media platform. Instead you will find more interaction on the community forums and Twitter were there is constant activity and interaction amongst some of the most prominent characters within the community and at SI/SEGA. Automatically giving access to influential Twitter accounts that will interact with the fansites on a proactive basis.
PlayFootballManager have already shown on a small scale how you can integrate social media with achievements with their facebook application. I love seeing PlayFM updating my facebook when I have won my latest league title, to show off to all of those other FM players on my friends list. Just as much as I love talking about my achievements when I am in the pub.
PlayFM as of today, in 9 months have approved 3,907 CV results and 1,200 challenges. Growing naturally, an achievement for the site when you consider it relies on someone to physically taken a screenshot and uploading it to the site in order to part-take. It shows that there definitely is a want from people to show off their results. SI and STEAM though have given mention to a Managers Office another place to show your results, I hope this won’t be stepping on the toes of the community sites that has done this very well so far. I would rather see SI work with the likes of PlayFM to promote, improve and integrate these features with what already exists.
Play Football Manager allows you to show off you CV on your very own webpages
Not knowing how the whole system will work its difficult to speculate, but one thing I do fear is that Football Manager tweets will litter our feeds with twitter spam, automated messages “@fmplayer has just won the league” – “@fmplayer has just beat United 2-0″ -”@fmplayer has just got the achievement iron curtain”. Which lack personality and personal touch to provoke discussion and a likely way for alot of people to hit the unfollow button.
Where I think the real explosion in the Football Manager community and gamers will be in the integration of YouTube. The ability to post your goals onto YouTube allowing you to enter ‘goal of the month’ competitions all of which you could only do before by buying screencapture software. But now you will be able to easily show off your FM games to the world using one the most popular video-sharing sites in the world.
The exciting thing about making YouTube now being accessible to FM gamers is that it will begin to give us an opportunity to capture those goals which we can use in the ‘Goal of The Month’ competitions that sites have struggled to setup in the past. Adding to the discussions on forums with working examples and hopefully creating stories and tactical discussions much less of a heavy text based experience and adding depth to the discussion.
Videos can now be uploaded straignt from Football Manager 2011
I am excited most of all that it will allow me to demonstrate my points clearer and easier, adding more entertainment for those reading in trying to help get my points across.
Social Media interaction within the gaming industry has certainly exploded and its good to see Football Manager, a game with huge social interaction surrounding it, now making itself accessible to the social media generation and although won’t improve the experience of the game will improve the experience of the fans.